Thursday, 10 January 2013 22:49

Producing A Great Event!

Written by Rik Leaf
A Great Event! A Great Event!


If you’re planning a special event what you’re really doing is telling a story. Doesn’t matter if it’s a protest march or if you’re celebrating or commemorating something or someone…you’re telling a story. Telling a great story is an art form, and so is producing a great event.

What’s the Point? What is the most important thing you want to say or see happen? Keep it simple and concise. Do you want to educate people? Do you want to call them to action? What action? Figuring out what you want to say will help you figure out how to best say it.

Who is your Audience?
Is it the ‘Choir?’ If the choir is your target audience then preaching the ABC’s of your message is a waste of your time and effort cause the choir is already converted. This is a classic storytelling blunder because you feel like you’re really accomplishing something. People are screaming their agreement as you recite your ABCs, but ultimately everyone goes away with nothing more than what they arrived with. How can you take your core audience deeper and really engage their talents, gifts and abilities, or add levels of engagement to what they’re already doing?
Is your audience the uninformed or unengaged viewer listening to the radio or watching on TV? If so you need to grab their attention and make them see and feel how they are part of the story you’re telling.
Are you ultimately focused on a politician, political party or corporation? In my humble opinion, it is criminally bad storytelling and ultimately a gigantic waste of everyone’s time to gather outside the Legislature and preach the ABCs to the choir and hope it’s going to affect change at the political level. Know who you’re trying to reach and tell your story accordingly.

Who is the protagonist? What is the quest? What are the obstacles the protagonist will need to overcome? Who is the antagonist standing in the way? Asking these fundamental questions will lead to a great event because you will have a framework that serves your storytelling.

Producing a great event means telling a great story. Asking the right questions will ensure that you engage, empower or entertain your target audience and accomplish the goals you initially set out to achieve.

Rik Leaf is a Producer/Performer specializing in multi cultural artist extravaganzas. He has worked on numerous productions including Beauty and the Beast, Rent, Whose Line is it Anyway, Aerosmith, Shania Twain, Red Hot Chili Peppers and Tribe of One.

Rik Leaf

Rik Leaf

Creative Director, 2005 - Present -  Recording Artist/Producer/Slam Poet, Published Author. Rik has released numerous CDs, worked in TV/Film tours internationally as a solo artist and with Tribe of One. Through his artistic activism he has worked with the UN and the Department of Foreign Affairs.



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